Page 263 - MOE ENGLISH PR REPORT - APRIL 2025 (Part 2)

4/15/25, 4:57 PM ttnworldwide.com/Article/384626/AIM-Congress-explores-future-of-tourism-investment
investment in the tourism sector. We seek to attract AED100 billion in new investments by 2031.”

Fatima bint Jaafar Al Sairafi, Minister of Tourism of the Kingdom of Bahrain, highlighted the nation’s
evolving tourism policy and robust investment climate, emphasising Bahrain’s strategic role in
advancing sustainable tourism and economic growth.

Under its leadership, Bahrain has aligned itself with global tourism development goals, integrating UN
initiatives while offering attractive investment opportunities through Golden Licences—two of which
are tailored specifically to the tourism sector. With streamlined regulations, investor privileges, and a
“one-stop-shop” approach to project facilitation, Bahrain continues to position itself as a premier
destination for tourism development and global collaboration.

Seyed Reza Salehi Amiri, Minister of Cultural Heritage, Tourism and Handicrafts, announced a
transformative shift in the country’s tourism strategy, emphasising a strong pivot toward private sector
involvement and investment-driven growth.

Yomna Elbahar, Vice Minister of Tourism and Antiquities of Egypt, highlighted Egypt’s independent
progress in tourism and emphasised the nation’s commitment to innovation in hospitality. “We are
bringing together industry pioneers to explore the future of branded living and luxury hospitality in
Egypt—shaping new possibilities for the sector,” she said.

Nan Li Collins of UNCTAD underscored the importance of innovative investment frameworks that are
resilient and environmentally conscious, while Matthew Stephenson of the World Economic Forum
pointed to the power of digital transformation and AI in shaping post-pandemic tourism.

Speakers unanimously called for public-private collaboration, green financing, and investment in
human capital as core pillars to unlock tourism’s full potential. The session concluded with a strong
call to action: to integrate policy innovation, technology, and sustainability as guiding principles for
shaping the next era of global tourism investment.

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