Page 459 - MOE ENGLISH PR REPORT - APRIL 2025 (Part 2)

4/11/25, 3:26 PM ttnworldwide.com/Article/384570/UAE-tourism-generates-$12bn-in-hotel-revenues-in-2024
he noted.

He attributed this growth to the wise leadership's directives and forward-looking vision, which led to
the development of sustainable policies, strategies, and initiatives that drive the sector's progress.

Al Marri added, "The UAE continues to advance its national efforts to develop innovative tourism
initiatives and projects, while strengthening collaboration with all relevant local and international
tourism bodies. These efforts aim to elevate the UAE's status as the best tourism identity globally by
the next decade, offering world-class experiences that further enhance the country's appeal to visitors
from around the world. We are also focused on diversifying special interest tourism offerings, building
the sector's capacities, fostering the participation of Emirati talent, and driving greater investment
across all areas of the tourism ecosystem."

He noted that the number of hotel guests across the UAE reached approximately 30.8 million in 2024,
reflecting a 9.5 per cent growth. This milestone represents 77 per cent of the hotel guest target set by
the 'National Tourism Strategy 2031' - achieved seven years ahead of schedule.

"With the current growth trajectory, we are well on track to achieving the strategy's ambitious goal of
attracting 40 million hotel guests," Al Marri said.

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