Page 544 - MOE ENGLISH PR REPORT - APRIL 2025 (Part 2)

4/10/25, 4:42 PM AIM Congress launches with high-impact pre-event workshops across key investment, innovation portfolios – UAE Business and Tr…

AIM Congress launches with high-impact pre-

event workshops across key investment,

innovation portfolios

BY CONTENT ADMIN

ABU DHABI, 6th April, 2025 (WAM) — AIM Congress officially commenced today with a dynamic series of
pre-event workshops, offering in-depth learning, practical tools, and strategic networking opportunities across a
broad spectrum of economic and technological disciplines.

The workshops, held under various dedicated portfolios, set the tone for the main congress by delivering tangible
value to participants through real-world applications and expert-led sessions.

GDP Global and DAJANI Consulting hosted the workshop “How to Implement a Municipal Investment
Promotion Plan”, guiding participants through the development of strategic frameworks to attract and retain
investments. The session emphasised sustainable growth, public-private partnerships, and targeted sectoral
development. Attendees gained the capability to structure investment strategies that enhance job creation,
regulatory climates, infrastructure development, and municipal service delivery.

Under this portfolio, SALES CUBICLE delivered the workshop “B2B Sales Mastery: Unlock growth and
Maximise your business value,” which introduced participants to the Cold Cubicle Method™, an approach
integrating AI-driven sales tools and automation strategies. The session provided an actionable structure for
optimising outreach and building consistent revenue pipelines, focusing on practical engagement techniques in
today’s evolving sales environment.

The FOUNDERS INSTITUTE followed with “Market Access Strategies: Enhancing SMEs’ Export
Competitiveness & Business-to-Business Growth.” This session equipped SME leaders with the tools to enter
international markets, refine their export approaches, and cultivate B2B relationships through interactive case
studies and strategic planning.

The first workshop, “How Corporates And Startups Can Unlock Value Across The Middle East & Africa”, was
led by Thaheer Mullins, CEO of DALA For Africa. It examined the transformative impact of affordable African
innovations and their ability to address corporate challenges and drive competitive growth across regions.

DREAM VC conducted the workshop “Harnessing a Venture Mindset to Corporate Growth – Merging Old and
New Worlds: External Innovation, Digital Transformation, CVC, and More,” highlighting the benefits of
integrating external innovation and venture thinking into corporate structures to meet the demands of digital
transformation and market disruption.

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