Page 3 - ECI PR REPORT JANUARY 2025
P. 3
PR REPORT
Etihad Credit Insurance
January 2025
5 Press Releases were issued for Etihad Credit Insurance
1 Event was organized for Etihad Credit Insurance
12 Interviews were conducted for Etihad Credit Insurance
4 Content Development were made for Etihad Credit Insurance
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 1,933,900
*Arabic Total Value of Spend 1:4 AED 7,735,600
English Total AED 989,000
*English Total Value of Spend 1:4 AED 3,956,000
TOTAL AED 11,691,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
