Page 41 - Metro Brazil PR Report - February 2024

Metro Brazil witnesses 210 per cent sales growth in 2023 | Daily Guardian UAE
GCC countries. The expectational growth is attributed to the company’s strategic
collaborations, integration of advanced technologies and its state-of-the-art

warehouse in Dubai CommerCity free zone.

Capitalising on this growth, Metro Brazil aims to expand its footprint across online
marketplaces in the Middle East region in 2024, including Amazon, Noon and other

leading marketplaces.

With the growing demand for shapewear in the GCC, among other Middle East

countries, the company’s effort to strengthen its position in the regional market is

in line with the changing retail trends. According to Metro Brazil’s latest report, the
global addressable market is expected to reach a market size of USD 218.19 billion

marking a 3.98 per cent increase by 2028, while GCC’s addressable market is

expected to reach a market size of USD 3.5 billion by 2028, with a 1.83 per cent rise.

Alaa Kara Ali, CEO of Metro Brazil, said: “We are proud to witness remarkable
growth in 2023 as a result of our numerous efforts. Last year, we successfully

partnered with several international suppliers and logistics companies, including

Aramex and DHL, which enabled us to ful l customer demands on time. In
addition, the key appointments we made for the strategic positions increased the

expertise and preparedness of our team for the upcoming developments. We are

enthusiastic about the future of the shapewear market in the region, as we have set
in place new plans for our business in 2024. Currently, we are directing our efforts

towards securing venture capital investments, in order to expand further in the

Middle East. This business strategy is vital for our continued success and resilience

in this dynamic market landscape, which would also involve opening physical
stores in the future.”

Metro Brazil has been continuously updating their Brazilian shapewear products

according to the market needs and fashion trends. Furthermore, the company is

constantly on the outlook for collaborating with various other internationally

recognised suppliers to provide customised Brazilian shapewear with premium
quality and advanced technology for the region. Moreover, the warehouse in Dubai

CommerCity free zone has signi cantly contributed towards enhancing the

logistical capabilities of the company and ensuring a robust presence in its target

market.

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