Page 54 - KHALIFA FUND PR REPORT LOCAL - AUGUST 2025

9/1/25, 11:41 AM Khalifa Fund for Enterprise Development reveals new brand identity - Aletihad News Center
Mouza Obaid Al Nasri, CEO of Khalifa Fund for Enterprise Development (KFED), said: “As a leading facilitator of

entrepreneurship in the region, we at KFED seek to exemplify our attributes, including resilience and passion for

innovation in our brand identity."

She added: "The new design reflects this vision and reinforces our steadfast dedication to supporting Abu Dhabi’s
national priorities and strategic objectives, while cultivating a distinguished entrepreneurial ecosystem. We are

confident that this refreshed identity will further elevate the KFED’s standing and contribute to its long-term success.”

The Khalifa Fund for Enterprise Development proactively works to create an ecosystem that provides emerging

entrepreneurs and small and medium-sized enterprises (SMEs) with the resources necessary for sustainable

progress. With its updated brand, KFED is prepared to connect with a wider audience in the business community and
further cement its position as a key entity in the knowledge-based economic landscape.

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