Page 3 - FDF PR REPORT - JANUARY 2024 (ENGLISH)
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PR REPORT


                          Family Development Foundation



                                                        (FDF)

                                                January 2024





                    10 Press Releases were issued for Family Development Foundation (FDF)

                    1 Article was issued for Family Development Foundation (FDF)

                    1 Interview was published for Family Development Foundation (FDF)

                    1 Social Media content was made for Family Development Foundation (FDF)

                    3 Content Development were made for Family Development Foundation (FDF)

                    Total Number of clippings: 124


                    TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.



                    Arabic Total                                          AED                         1,155,300


                     *Arabic Total Value of Spend 1:4                     AED                         4,621,200



                    English Total                                         AED                            337,700



                     *English Total Value of Spend 1:4                    AED                         1,350,800



                     TOTAL                                                AED                         5,972,000



                    *This calculation is based on the principle that editorial has four times the value of paid-for
                    advertising, as surveys have proven that majority of readers tend to believe the veracity of
                    editorial is four times more than paid-for advertising.
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