Page 3 - MOS PR REPORT - APRIL 2025
P. 3
PR REPORT
Ministry of Sports
April 2025
6 Press Releases were issued for the Ministry of Sports
2 Media Invites were made for the Ministry of Sports
4 Speeches were made for the Ministry of Sports
9 Event Evaluations were made for the Ministry of Sports
16 Content Developments were made for the Ministry of Sports
The Press Releases were sent to all local, Pan Arab publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 2,320,100
*Arabic Total Value of Spend 1:4 AED 9,280,400
English Total AED 210,100
*English Total Value of Spend 1:4 AED 840,400
TOTAL AED 10,120,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
