Page 3 - ADCMC PR REPORT - APRIL 2025
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PR REPORT
Emergencies, Crises and Disasters
Management Centre Abu Dhabi
April 2025
2 Press Releases were issued for ADCMC
27 Interviews were conducted for ADCMC
22 Content Development were made for ADCMC
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 1,084,400
*Arabic Total Value of Spend 1:4 AED 4,337,600
English Total AED 455,400
*English Total Value of Spend 1:4 AED 1,821,600
TOTAL AED 6,159,200
Total Arabic Media Reach 1,561,455
Total English Media Reach 18,209,359
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
