Page 3 - DUBAI MUNICIPALITY ARABIC GENERAL REPORT MAY 2024
P. 3
PR REPORT
Dubai Municipality
May 2024
4 Press Releases were issued for Dubai Municipality
7 Interviews were conducted for Dubai Municipality
13 Content Developments were made for Dubai Municipality
25 Files including media plans were made for Dubai Municipality
The Press Releases were sent to all local, Pan Arab English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 9,697,900
*Arabic Total Value of Spend 1:4 AED 38,791,600
English Total AED 5,242,700
*English Total Value of Spend 1:4 AED 20,970,800
TOTAL AED 59,762,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that the majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising
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