Page 3 - DUBAI MUNICIPALITY ARABIC GENERAL REPORT MAY 2024
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PR REPORT



                                    Dubai Municipality



                                                     May 2024




                 4 Press Releases were issued for Dubai Municipality
                 7 Interviews were conducted for Dubai Municipality
                 13 Content Developments were made for Dubai Municipality

                 25 Files including media plans were made for Dubai Municipality
                 The Press Releases were sent to all local, Pan Arab English, and Arabic publications.


                 TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.



                  Arabic Total                                         AED                  9,697,900


                  *Arabic Total Value of Spend 1:4                     AED                          38,791,600

                  English Total                                                       AED                            5,242,700

                  *English Total Value of Spend 1:4                    AED                           20,970,800

                  TOTAL                                                AED                           59,762,400


                 *This calculation is based on the principle that editorial has four times the value of paid-for
                 advertising, as surveys have proven that the majority of readers tend to believe the veracity of
                 editorial is four times more than paid-for advertising












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