Page 27 - LOGIC CONSULTING PR REPORT FEBRUARY 2024

2/6/24, 3:55 PM Business News
Real Estate Future Forum serves as a key platform for engaging with stakeholders in the real

estate industry. The forum provides a dynamic platform to share knowledge and experiences

and also facilitates discussions on challenges, opportunities and industry-oriented issues.
Furthermore, Maalouf highlighted the session’s goal of elucidating the difference between the

construction and real estate development sectors. She also emphasised that Saudi Arabia’s

construction companies aim to leverage opportunities in the real estate sector in the

upcoming period, seeking a transformation from contractors to real estate development.

Furthermore, Maalouf underscored the major factors differentiating the contracting sector
from the real estate development. These differences are influenced by various aspects such

as organisational structure, strategies, financial and internal operations, talent management,

development processes, and customer attraction and retention. She also pointed out the

growing significance of adhering to governance standards to ensure corporate sustainability

and continuous competitiveness. This requires studying and evaluating risks involved as well

as creating internal control committees and succession planning committees.

Maalouf also emphasised LOGIC Consulting’s strong commitment to serving clients in both

government and private sectors throughout the region, highlighting over 25 years of

experience. The organisation has effectively managed and carried out over 1,800 projects in

the areas of institutional development and transformation, corporate governance, and
strategic consulting, including working with family businesses. Additionally, she noted that

LOGIC Consulting cooperates directly with clients to help them get through the challenges

they confront in their sectors, enabling significant changes within their companies and giving

business leaders the ability to make wise and vital decisions.

Saudi Arabia places a high priority on the development of its real estate market, as

demonstrated by the launch of numerous strategic initiatives and programmes that have
played a critical role in bringing about significant changes in the housing industry, particularly

in the organisation of the real estate market. This has improved market supply, simplified

rules and made finance more accessible. As a result, such programmes and initiatives have

had tangible outcomes, such as meeting rising demand in the Kingdom’s residential sector.

This has consequently encouraged cooperation between developers and partners in the

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