Page 3 - Arçelik PR REPORT - APRIL 2024
P. 3
PR REPORT
ARÇELIK
April 2024
1 Press Release was issued for ARÇELIK
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 1,382,700
*Arabic Total Value of Spend 1:4 AED 5,530,800
English Total AED 413,400
*English Total Value of Spend 1:4 AED 1,653,600
TOTAL AED 7,184,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
