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4/18/24, 11:47 AM Arçelik Completes Acquisition of Whirlpool's Moroccan and UAE Subsidiaries - Middle East News 247

Arçelik Completes Acquisition of Whirlpool’s

Moroccan and UAE Subsidiaries

By Middle East News 247 April 5, 2024

Today marks the completion of the transaction for Arçelik, Beko’s parent company, to acquire full ownership

of Whirlpool’s Middle East and North Africa (MENA) operations. Through this acquisition, Arçelik now owns
Whirlpool’s UAE and Morocco entities, and manages Whirlpool’s MDA business operations in the MENA

region.

With the integration of Whirlpool’s MENA business, Arçelik achieves another significant milestone in its

transformative growth journey, reaffirming its standing as a leading global provider of sustainable home
appliances, as part of its commitment to growth and delivering market-leading products and services to
consumers and partners.

By leveraging Arçelik’s deep industry expertise in combination with Whirlpool’s regional infrastructure and
market presence, Arçelik aims to solidify and expand its footprint in this high-growth region. The brands

Arçelik will offer in the MENA market through this acquisition are Whirlpool, Ariston, Indesit, Hotpoint,
Hotpoint-Ariston, Bauknecht and Ignis, while Whirlpool’s Insinkerator, KitchenAid, Maytag business are

excluded, and Whirlpool and Ariston are limited to licensee in the certain jurisdiction.

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