Page 54 - Arçelik PR REPORT - APRIL 2024

Turkey-based Arçelik expands footprint in MENA

via acquisition deal

Akın Garzanlı, Chief Marketing Officer and Chief Customer Officer of MEA

04 April 2024 04:19 PM

Mubasher: Turkish multinational household appliances manufacturer Arçelik, Beko’s
parent company, has acquired Whirlpool’s operations in the MENA region, according to
a press release.

Under the acquisition deal, Arçelik currently owns Whirlpool’s UAE and Morocco entities
and manages Whirlpool's MDA business operations in the MENA region.

The company will integrate Whirlpool’s MENA business to boost its transformative
growth journey, as part of its commitment to delivering market-leading products and
services to consumers and partners.

By leveraging Arçelik’s industry expertise in combination with Whirlpool's regional
infrastructure and market presence, the Turkish company seeks to anchor and expand
its footprint in this high-growth region.

Akın Garzanlı, Chief Marketing Officer and Chief Customer Officer of MEA, Russia
& CIS, commented: “Arçelik is a leading global company in the home appliance industry
with 55,000 employees and 45 production facilities.”

https://english.mubasher.info/news/4272287/Turkey-based-Ar%C3%A7elik-expands-footprint-in-
MENA-via-acquisition-deal/