Page 139 - MOE ENGLISH PR REPORT - MAY 2025 (International)

6/3/25, 10:26 AM H.E. Bin Touq participates in World Tourism Forum in Prague and highlights UAE's leadership in promoting sustainable tourism thro…
decision-makers from around the world. H.E. added that the Forum is an

ideal platform for showcasing the UAE's success in developing smart and

sustainable tourism offerings and leveraging cutting-edge technology

including AI and other digital tools to drive innovation and sustainable

growth of the sector.

H.E. bin Touq added: "We believe that forging global partnerships and

developing national talent are key to ensuring a prosperous future for

tourism. We look forward to enhancing collaboration with our international

partners to achieve shared goals in this vital sector."

His Excellency also affirmed that the UAE's efforts to transform tourism

into one of the most sustainable drivers of economic growth is driven by

the UAE National Tourism Strategy 2031. It aims to position the UAE as

the world's best tourism destination, raise the sector's GDP contribution

to AED 450 billion, attract AED 100 billion in tourism investments within

the UAE's markets, and welcome 40 million hotel guests.

The World Tourism Forum 2025 explored the potential of AI and cutting-

edge technologies in shaping the future of tourism. It featured

discussions and workshops on innovation, societal responsibility,

education, and talent attraction, in addition to highlighting leading projects

in smart tourism fields and sustainability. The Forum also included

sessions on big data utilisation and the environmental aspects of tourism,

with the participation of experts and officials from across sectors.

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