Page 3 - ETIHAD CREDIT INSURANCE PR REPORT - JULY 2024
P. 3
PR REPORT
Etihad Credit Insurance
July 2024
2 Press Releases were issued for Etihad Credit Insurance
1 Press Release was cancelled for Etihad Credit Insurance
1 Opinion Piece was made for Etihad Credit Insurance
2 Interviews were conducted for Etihad Credit Insurance
16 Content Development were made for Etihad Credit Insurance
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
*Arabic Total Value of Spend 1:2 AED 2,331,800
*English Total Value of Spend 1:2 AED 1,404,200
Ad Value AED 7,472,000
*This calculation is based on the principle that editorial has two times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
