Page 111 - Global Edge PR Report - January 2025

Global Edge launches three healthcare brands in Middle East and showcases their product lines at Arab Health 2025 - The N…
solutions to address these nutritional gaps. The products are packed with phytonutrients,
providing customers with essential nutrients, supporting optimal health, and ensuring healthier
lifestyles.

®
Theronomic™ TRIBIOTIC Gut Shield provides a comprehensive solution to gut health. By
combining prebiotic, probiotic, and postbiotic ingredients, this innovative formula supports a

balanced microbiome, ensuring targeted health benefits. Each capsule of this product contains 30
billion CFU from multiple strains to promote better digestive health and enhanced immune system
function.

Karim Hwalla, Director at Global Edge, stated: “We are delighted to bring these innovative
healthcare brands to the Middle East market. At Global Edge, we have emerged as a driving force
and trusted leader in distribution and market entry. We believe that navigating successful market
entry hinges on thorough research, a solid strategy, and dependable partnerships – principles that
are deeply ingrained in everything we do. By aligning these elements with a practical and
transparent approach, we have ensured that the journey of these new brands into the Middle East
market was smooth and effective, especially by targeting events like Arab Health 2025.”

“Strategic location and supportive business environment of countries like UAE in the region make it
an ideal platform for global brands to expand their reach. With its open market economy, economic
stability, and support for private sector entities, the country offers innumerable opportunities for
businesses to thrive. Hence, we are proud to support the UAE’s vision to establish a world-class
healthcare system,” he added

A recent McKinsey research highlighted the growing consumer interest in overall wellness, with a
particular focus on health, fitness, nutrition, appearance, sleep, and mindfulness. The research also
emphasised that more people are expected to increase their purchases of both wellness products
and services over the next year, particularly those that emphasise physical and mental health.

This increasing demand for wellness products and services aligns with the offerings of the three
brands launched by Global Edge. By introducing these brands, Global Edge aims to contribute

https://thenfapost.com/global-edge-launches-three-healthcare-brands-in-middle-east-and-showcases-their-product-lines-at-arab-health-2025/ 2/3