Page 65 - Global Edge PR Report - January 2025

Latest News

Global Edge launches three healthcare brands in Middle

East and showcases their product lines at Arab Health

2025

31/01/2025

• Reports show consumer interest on health, fitness, nutrition, appearance, sleep, and

mindfulness is growing in the Middle East. • The three new brands will empower individuals
to make informed decisions and choices for a healthier future.

UAE, January 30, 2025: GE Services & Trading (Global Edge) a leading company serving as a gateway for businesses

to expand to the GCC and MENA region, unveiled three innovative international healthcare brands – SRW®,
eimele™ and Theronomic™ – at the Arab Health 2025 to cater to the growing demands for natural and effective

healthcare solutions in the UAE and the Middle East region.

This move is in line with the UAE’s vision to advance healthcare under the ‘Forward Society’ pillar of ‘We the UAE

2031 Vision,’ which seeks to establish an integrated and accessible healthcare system, enhance quality of life, and
promote future-ready healthcare solutions. Through SRW®, anti-aging products, eimele™ plant-based products,

and Theronomic™ tribiotic supplements, Global Edge seeks to empower customers and enhance access to world-
class products that support healthy lifestyles.

SRW® “Science Research Wellness” offers a range of anti-aging products backed by scientific research. These
products harness the power of natural ingredients to protect, repair, and rejuvenate cells, promoting longevity and

vitality.

With over 3.1 billion people worldwide struggling to maintain a balanced diet and up to 87 per cent failing to

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