Page 3 - MOS PR REPORT - MARCH 2025
P. 3

PR REPORT



                                        Ministry of Sports


                                                   March 2025



                 1 Press Release was issued for the Ministry of Sports

                 1 Statement was issued for the Ministry of Sports
                 1 Article was made for the Ministry of Sports

                 2 Speeches were made for the Ministry of Sports

                 8 Event Evaluations were made for the Ministry of Sports
                 10 Content Developments were made for the Ministry of Sports

                 The Press Releases were sent to all local, Pan Arab publications.


                 TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.

                    A  r  a  b  i  c     T  o  t  a  l                    A  E  D                                 537,800

                  *Arabic Total Value of Spend 1:4                     AED                            2,151,200

                 English Total                                         AED                               320,600

                  *English Total Value of Spend 1:4                    AED                            1,282,400

                  TOTAL                                                AED                            3,433,600


                 *This calculation is based on the principle that editorial has four times the value of paid-for
                 advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
                 is four times more than paid-for advertising.
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