Page 41 - ALEF EDUCATION PR REPORT - NOVEMBER 2023

11/21/23, 2:14 PM Alef Education and New Century Education Partner to Promote AI-Driven Innovation
Alef Education and New Century Education Partner

to Promote AI-Driven Innovation

Alef Education and New Century Education Partner to Promote AI-Driven Innovation

Dubai, November 20, 2023: Alef Education, a UAE-based global leader in education technology, and New
Century Education (NCE), a non-traditional and progressive school operator based in Abu Dhabi, have signed a
memorandum of understanding (MOU) to reshape the education sector in the UAE by leveraging big data and
artificial intelligence.

This partnership highlights Alef Education and NCE’s commitment to deliver personalized and engaging
educational experiences through innovative AI-driven technologies to create an advanced learning environment
that empowers students, teachers, and parents.

Under the partnership, both parties will facilitate real-time data-driven insights and promote a data-centric
approach to education. The partnership will focus on several key areas, including research collaboration in big
data, artificial intelligence, and digital transformation programs. In addition, the parties will work towards
developing innovative learning and assessment solutions to support student growth and mastery of essential
skills.

Geoffrey Alphonso, CEO of Alef Education, said: “We are delighted to partner with New Century Education
to enable real-time data-driven insights and support digital transformation within NCE educational institutions in
the UAE. This partnership reaffirms our position as a leading provider of personalized and effective learning
solutions for students worldwide. At Alef Education, we firmly believe that technology has the power to reshape
education and unlock the potential of learners worldwide. We will continue to work to empower educators and
inspire learners by redefining education with our solutions.”

Maggie Bailey, CEO of New Century Education, commented: “It is great to have such a strong partnership
with the team at Alef Education. Our students benefit every day from the effective blend of the Alef Platform and
quality-first teaching. Jointly, we aim for our work to have a significant impact on the academic outcomes of our
young people.”

The collaboration will also extend to developing comprehensive teacher training and professional development
solutions to ensure teachers have the tools and resources they need to succeed in a technology-based educational
landscape. Both institutions will work together to develop strategies to enhance parent engagement to promote a
holistic approach to student success and well-being.

-Ends-

About Alef Education

Alef Education is a leading global education technology company at the forefront of using artificial intelligence
and machine learning technologies to create personalized learning experiences that transform how the world is
educated.

Alef Education, alongside its products, the Alef Platform, Abjadiyat, Arabits, and Alef Pathways, has a growing
presence in key education markets worldwide, including the United Arab Emirates, the United States, Indonesia,
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