Page 18 - PROCORE PR REPORT - MARCH 2024

3/28/24, 10:36 AM Procore highlights importance of technology in construction at forum
Procore highlights

importance of technology
in construction at forum

DUBAI, 23 hours, 46 minutes ago
Procore, a leading global provider
of construction management
software, recently hosted its
Smart Build Forum at JW Marriott
Hotel Marina Dubai, with the goal
to bring together construction
leaders and visionaries to spark a
dialogue on the seamless
integration of technology in
construction to boost operational
efficiency and drive innovation.

The Smart Build Forum featured a
distinguished line-up of CEOs, CFOs, COOs, founders, and other key figures from the construction
sector. Their collective insights underscored the strategic value of technology as a driving force
behind innovation, sustainability, and resilience.

Procore, alongside several industry leaders, also emphasised the need to successfully navigate
change in construction in a way that fosters a culture of innovation. In addition, construction leaders
shared valuable data and insights with stakeholders about the focus areas in the coming year.

Brandon Oliveri-O’Connor, Head of Region – Vice President of Sales, EMEA of Procore, said: “The
construction industry in the region is undergoing significant transformation due to new trends and
innovations. By hosting the Smart Build Forum, we successfully brought together leaders and
visionaries in the sector, who extensively explored ways to further integrate technology in
construction to boost operational efficiency and drive innovation. Additionally, the forum served as a
nexus to network and forge collaborations among industry stakeholders. At Procore, we remain
committed to spearheading the advancement of digital construction solutions, working closely with
industry leaders to drive operational efficiency and innovation.”

In the first session, construction leaders provided insights into the next 12 months thanks to the
future-focused agenda. This allowed stakeholders to engage in discussions regarding their priorities
for the upcoming year. The session was hosted by Madeleine Skillen, host of the Tech Horizons
Podcast and Regional Marketing Manager at Procore Technologies.

The second session, ‘Tech Nexus - Driving Innovation with an Integrated Ecosystem,’ explored how
platform technology acts as a strategic catalyst for data visibility, connectivity, and innovation. The
speaker for the session was Mohammad Alfaour, Senior Solutions Consultant at Procore.

The final session, titled ‘Change Navigation Panel – Securing Internal Buy-In for a Culture of
Innovation,’ covered successful strategies for navigating change in the construction industry from
leading experts. Mukund Hirani, CTO and Co-Founder, Navatech, and Salpie Kechichian, Head of
Product Management, WakeCap, were the speakers at the session.

With the construction industry at a crossroads between tradition and transformation, the Procore
Smart Build Forum had a lasting impact on stakeholders and upcoming policies. Through strategic

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