Page 3 - Union Properties General Report - May 2024
P. 3
PR REPORT
Union Properties
May 2024
1 Press Release was issued for Union Properties
2 Interviews were conducted for Union Properties
4 Content Development were made for Union Properties
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 1,819,900
*Arabic Total Value of Spend 1:4 AED 7,279,600
English Total AED 88,900
*English Total Value of Spend 1:4 AED 355,600
TOTAL AED 7,635,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
