Page 3 - Union Properties General Report - May 2024
P. 3

PR REPORT


                                       Union Properties



                                                     May 2024




                 1 Press Release was issued for Union Properties
                 2 Interviews were conducted for Union Properties

                 4 Content Development were made for Union Properties


                 TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.

                    Arabic  Total                                                     AED            1,819,900


                  *Arabic Total Value of Spend 1:4                     AED                     7,279,600

                  English Total                                                       AED                 88,900

                  *English Total Value of Spend 1:4                    AED                       355,600


                  TOTAL                                                AED                    7,635,200


                 *This calculation is based on the principle that editorial has four times the value of paid-for
                 advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
                 is four times more than paid-for advertising.
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