Page 3 - MOS PR REPORT - January 2025
P. 3
PR REPORT
Ministry of Sports
January 2025
1 Press Release was issued for the Ministry of Sports
1 Statement was issued for the Ministry of Sports
1 Article was made for the Ministry of Sports
1 Speech was made for the Ministry of Sports
11 Event Evaluations were made for the Ministry of Sports
9 Content Developments were made for the Ministry of Sports
The Press Release was sent to all local, Pan Arab publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 1,254,300
*Arabic Total Value of Spend 1:4 AED 5,017,200
English Total AED 105,800
*Englsih Total Value of Spend 1:4 AED 423,200
TOTAL AED 5,440,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
