Page 3 - GAS PR REPORT - October 2023
P. 3
PR REPORT
General Authority of Sports
October 2023
3 Press Releases were issued for General Authority of Sports
3 Statements were made for General Authority of Sports
1 Interview was conducted for General Authority Sports
9 Content Developments were made for General Authority of Sports
The Press Releases were sent to all local, Pan Arab publications.
TOTAL VALUE - ARABIC MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 1,151,400
*Arabic Total Value of Spend 1:4 AED 4,605,600
English Total AED 312,600
*English Total Value of Spend 1:4 AED 1,250,400
TOTAL AED 5,856,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
