Page 33 - GAS PR REPORT - October 2023

10/6/23, 4:15 PM UAE Sports Strategy targets 17 initiatives
UAE Sports Strategy targets 17
initiatives

ABU DHABI, 1 days ago
A new UAE National Sports Strategy was unveiled
on Wednesday, which aims to implement 17
initiatives by the end of its cycle, including
identifying and developing talented athletes and
increasing the percentage of the physically active
adult population to 71%.

Sheikh Suhail Bin Butti Al Maktoum, Executive
Director of the Sports Development Sector at the
General Authority of Sports, presented the
National Sports Strategy - 2031 as he inaugurated
the Sport Industry Forum in Abu Dhabi.

More than 350 senior delegates working in sport,
community, health and education, are attedning forum at the WB Abu Dhabi by Hilton on Yas Island.

The international conference takes place before the NBA Abu Dhabi Games between the Dallas Mavericks and
Minnesota Timberwolves.

Sheikh Suhail said: "The National Sports Strategy - 2031 seeks to create an influential, globally competitive sports
sector which inspires an active lifestyle."

He added: “National priority sports have also been identified around the criteria of Olympic potential, ease of
implementation and existing athlete talent. Our aim is to ensure 30 qualifying athletes for the Brisbane Olympics
2032, increasing from the five we saw at Tokyo Olympics 2021.”

Dr Omniyat Al Hajeri, Executive Director of the Community Health Sector at Abu Dhabi Public Health Centre, who is
also Vice Chairwoman of Fatima Bint Mubarak Ladies Sports Academy and a Board Member of Abu Dhabi Sports
Council, spoke about the centre’s latest initiatives, and how the Abu Dhabi health sector works with its counterparts
in sports and education to improve physical activity, health and well-being, and reduce the burden of lifestyle
diseases.

Other day-one highlights included interviews with Cynt Marshall, CEO of the Dallas Mavericks, and Ethan Casson,
CEO of the Minnesota Timberwolves, ahead of their teams squaring up in the NBA Abu Dhabi Games later this
week. Both Cynt and Ethan shared “Diary of a CEO” style leadership lessons from their time at the helm of major
sports organisations. - TradeArabia News Service

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