Page 3 - FDF PR REPORT - OCTOBER 2023 (ENGLISH)
P. 3
PR REPORT
Family Development Foundation
(FDF)
October 2023
17 Press Releases were issued for Family Development Foundation (FDF)
1 Feature Article was made for Family Development Foundation (FDF)
3 Interviews were secured for Family Development Foundation (FDF)
11 Social Media contents were made for Family Development Foundation (FDF)
23 Content Development were made for Family Development Foundation (FDF)
Total Number of clippings: 182
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 336,300
*Arabic Total Value of Spend 1:4 AED 1,345,200
English Total AED 968,200
*English Total Value of Spend 1:4 AED 3,872,800
TOTAL AED 5,218,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
