Page 3 - UNION PROPERTIES GENERAL REPORT - March 2024
P. 3
GENERAL REPORT
Union Properties
March 2024
1 Invitation was sent for Union Properties
15 Content Developments were made for Union Properties
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 3,185,700
*Arabic Total Value of Spend 1:4 AED 12,742,800
English Total AED 336,800
*English Total Value of Spend 1:4 AED 1,347,200
TOTAL AED 14,090,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
