Page 28 - DXB Live PR REPORT - MAY 2025

5/30/25, 1:26 PM Emirati Theater To Make Strong Comeback In Eid Al Adha 2025
their artistic production to demonstrate the balance between important family traditions and
the reality experienced by the youth of today. A beautifully intelligent, poignant production
that blends the much-loved magic of ancient tales with a modern social commentary of life in
the UAE. While presenting a captivating, entertaining show for the audience, the theater
group use the stage to pose important questions about love, destiny, freedom and equality,
reflecting the spirit of the times. Renowned Emirati Theater stars and rising young talent aim
to leave a lasting impression on their audience long after the curtains close.

The Stage for Emirati Theater Goes Beyond the UAE:

'At DXB LIVE it's important to us that we cater to Dubai's diverse global community of
residents and visitors. While we ensure that we curate a comprehensive events agenda,
populated with entertainment on both a commercial and public level, it's necessary that we
support Emirati theater, local artists and highlight the modern social realities faced in the
UAE and beyond.' Said Khalid Al Hammadi, Executive Vice President of Dubai World Trade
Centre. He added, ' To ensure we appeal to the multicultural communities of the UAE, we
work to create an entertainment calendar that entices different audiences with international,
Arabic, local artistic and musical performances. As part of our ambition, we aim to stage
successful Emirati theatrical performances outside Dubai, in several Gulf countries, including
Kuwait, Bahrain, Qatar, Saudi Arabia, and Oman.'

2024 Set a Precedent for Entertainment Success:

Multiple successful shows, organized by DXB LIVE, were seen in 2024, with Omid Djalili's
comedy performance drawing 2,000 people and 2,500 attending the famous Indian singer,
Prateek Kuhad's concert. The production of ten children's theatrical performances at the
Zabeel Theater in Jumeriah Zabeel Saray saw a staggering audience of over 6,000 children.

The Dubai World Trade Centre is a Hub of Global Entertainment:

The entertainment calendar for 2025 is rich with a vast array of internationally renowned
events, concerts, plays and global stars. In January of this year, an audience of 3,800 were
drawn to a comedy show featuring nine famous Indian comedians, March witnessed five
awe-inspiring magic shows by celebrity magician, Rob Lake. Six prominent Filipino
comedians will host on June 29th and Indian artist Shreya Ghoshal will perform her much
anticipated concert on July 19th.

The diverse entertainment calendar continues with the children's play Salama' by the
Shabab Al Ahli Theater Group, and October 5th will see Omid Djalili come to the stage. The
events team are working hard to ensure the calendar has something for everyone, with
several artistic, theatrical and comedy shows being announced later this year.
With a strong precedent for entertainment success set in 2024, a rich 2025 calendar curated

for a diverse audience and rising pool of young Emirati talent, the stage is set for Emirati

Theater, and the show is only just beginning.

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