Page 3 - Ministry of Sports PR Report - October 2024
P. 3
PR REPORT
Ministry of Sports
October 2024
2 Statements were issued for the General Authority of Sports
5 Speeches were issued for the General Authority of Sports
3 Event Evaluations were made for the General Authority of Sports
15 Content Developments were made for the General Authority of Sports
The Statements were sent to all local, Pan Arab publications.
TOTAL VALUE - ARABIC MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 2,742,500
*Arabic Total Value of Spend 1:4 AED 10,970,000
English Total AED 289,500
*English Total Value of Spend 1:4 AED 1,158,000
TOTAL AED 12,128,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
