Page 72 - MAJRA PR REPORT - DECEMBER 2024

12/12/24, 11:50 AM MAJRA - National CSR Fund launches MAJRA Impact Stream, digital gateway for sustainable impact
The announcement was made during a press conference, which also marked the launch of the MAJRA
Sustainable Impact platform, offering an array of services to support and guide the efforts and
contributions of the private sector towards impactful CSR initiatives.

The conference saw the announcement of partnerships between MAJRA and Dubai University, Umm Al

Quwain University, and MBRSG, with the aim of providing a diverse range of knowledge content to
enrich the Knowledge Square platform, including studies, articles, training programs, and specialised
workshops. This initiative allows training hours to be calculated as part of the private sector employees'
development credits, thereby contributing to CSR practices and their sustainable impact.

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In his speech, H.E. Abdullah Al Saleh, Undersecretary of the Ministry of Economy and Vice Chairman of
the Board of Trustees of MAJRA, said: “The launch of MAJRA Impact Stream marks a pivotal moment in
the journey and dedication to fostering CSR principles and ESG practices, which are integral to our

identity and heritage. This initiative empowers businesses to embrace innovative solutions and
contribute meaningfully to our society, environment, and economy by prioritising CSR, ESG principles,
and sustainability. We look forward to deepening our collaboration with the private sector unlocking new
opportunities and fostering a positive, lasting impact.”

Sarah Shaw, Director of MAJRA - The National CSR Fund, said: “With the launch of MAJRA Impact

Stream, our goal is to enhance transparency, accountability and trust across sectors in their CSR and
ESG activities. This will help unify efforts and amplify the impact of these initiatives. Additionally, through
the MAJRA Community, we seek to create a collaborative space where individuals and organisations

can share experiences, knowledge, and innovative ideas to elevate positive change.”

MAJRA Impact Stream, the digital gateway for sustainable impact that focuses on four key principles –
Listen, Unify, Magnify, and Certify, is a key component of MAJRA’s strategy to strengthen the CSR

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