Page 97 - MAJRA PR REPORT - DECEMBER 2024

12/6/24, 11:41 AM National CSR Fund – MAJRA organises ‘Impact Retreat’ to encourage private sector to adopt social responsibility practices and su…
boost awareness and active involvement in social responsibility practices, in accordance with the UAE’s
environmental, social, economic and governance indicators as well as the priorities and goals of

sustainable development.

H.E. Abdullah bin Touq Al Marri emphasised that the country continues to lead in fostering social

responsibility practices through innovative initiatives that seek to achieve a sustainable positive impact on

society while expressing his appreciation for the directives of the nation’s wise leadership. Additionally,
he pointed out that Impact Retreat serves as an ideal forum that convenes renowned private sector leaders

and stakeholders to forge strategic partnerships and make concerted efforts that foster social responsibility
through an elaborate national agenda that aligns with national priorities and sustainable development

goals.

H.E. Abdullah bin Touq Al Marri said: “This initiative marks a significant step in boosting the private

sector’s involvement in developing new frameworks and policies to address development challenges. It

fosters innovation and teamwork, further supporting the creation of a balanced and sustainable economy
that benefits the society and future generations in accordance with national priorities and sustainable

development goals, such as the ‘National Sustainability Strategy’ and the ‘We the UAE 2031’ vision.”

During the retreat, participants explored innovative ideas and initiatives and identified projects within the

social responsibility agenda that have the potential to contribute to attaining the UAE’s notional
objectives. Additionally, it provided a platform to promote communication and cooperation among

relevant private sector stakeholders and enhance their involvement in developing policies and making

decisions that would benefit society.

Sarah Shaw, Director of the National CSR Fund – MAJRA, said: “At MAJRA, we are committed to
aligning the capabilities of the private sector with our country’s national priorities in the areas of corporate

social responsibility, sustainability and sustainable impact. As part of our efforts to enhance awareness of

CSR across businesses, we create an ecosystem that can measure the impact of CSR initiatives in the
UAE and assess their effectiveness, as well as develop a framework to evaluate company contributions

and the impact of these contributions.”

The retreat featured a variety of discussion sessions centred on five national priority axes, including

education, arts, culture and history, the environment, health care, and technology, to develop proposed
projects. The participants were divided into two main categories, with the first group, ‘main community

segments,’ representing youth and students, women and girls, the elderly, people of determination, and

families and the second group, ‘secondary community segments,’ indicating small companies,
entrepreneurs, creative experts, third sector institutions and community members.

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