Page 20 - 7X PR REPORT - AUGUST 2025

PRESS RELEASE

EMX launches integrated card issuance & fulfilment
service

• Fast, reliable, and locally managed solutions for banks, fintechs, and government
entities.
• Aligned with UAE data-sovereignty and regulatory standards.
• Regional model ready to expand securely and efficiently across the GCC and wider
Middle East and Africa.

Dubai, UAE, Aug 25, 2025:

EMX, the logistics arm of 7X, announced the launch of a national, end-to-end card issuance
and fulfilment service, marking the company’s entry into a new domain that complements its
core logistics capability.

The fully operational infrastructure integrates card sourcing, secure local personalisation,
packaging, and last-mile delivery, offering banks, fintechs, and government entities a fast,
reliable, and locally managed solution aligned with the UAE’s strategic priorities. The
operations are managed by EMX’s sister company, Electronic Documents Centre (EDC), 7X’s
expert in secure personalisation and data handling. By unifying all key processes under one
secure chain of custody by EMX, the service replaces a fragmented multi-vendor model with
a streamlined one that reduces delays, strengthens data protection, and enhances quality
assurance across every stage.

Laith Tahboub, General Manager of EMX, commented, “This launch extends EMX’s
logistics leadership into secure issuance, providing a scalable and transparent service built in
the UAE and for the region. Our model accelerates turnaround, keeps sensitive data within
national borders, and meets the highest regulatory and security standards, fully aligned with
the country’s digital transformation agenda.”

The service forms part of EMX’s broader roadmap to localise essential infrastructure,
strengthen digital resilience, and offer clients configurable, secure solutions aligning with
UAE’s broader national vision. The infrastructure has been designed from the ground up to
meet the most stringent regulatory and security standards, making it ideal for institutions
handling sensitive financial or personal data.

“As part of our roadmap, we are localising essential infrastructure, strengthening digital
resilience, and giving clients full visibility and control over the issuance process. Through our
smart solutions, we will enable the end-to-end management of production and personalisation
within a single, secure facility, eliminating fragmentation and elevating service reliability,”
Tahboub added.

With production based in the UAE, turnaround times are significantly reduced, allowing some
orders to be fulfilled as early as the next day, while ensuring full compliance with national data
sovereignty regulations. Consolidating workflows under one provider accelerates operations
and reinforces security and quality controls from production to delivery, supported by real-time
tracking and centralised oversight.

ةدحتملا ةيبرعلا تاراملإا ،يبد ،99999 ديرب قودنص ،ع.م.ش تاراملإا ديرب ةعومجم ةكرش
Emirates Post Group Company PJSC, PO Box 99999, Dubai, UAE

Tel. +971 4 604 9438 فتاه