Page 3 - International SOS PR Report August 2024
P. 3
PR REPORT
International SOS
August 2024
1 Press Release was issued for International SOS
1 Interview was conducted for International SOS
The Press Release was sent to all local, Pan Arab , GCC, KSA English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 261,800
*Arabic Total Value of Spend 1:4 AED 1,047,200
English Total AED 237,400
*English Total Value of Spend 1:4 AED 949,600
TOTAL AED 1,996,800
Total Arabic Media Reach 7,948,876
Total English Media Reach 1,522,746
Total No. of Coverage 31
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
