Page 3 - FDF QUARTERLY PR REPORT - JANUARY - MARCH 2024 (ENGLISH)
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PR REPORT
Family Development Foundation
(FDF)
Janury-March 2024
26 Press Releases were issued for Family Development Foundation (FDF)
2 Articles were issued for Family Development (FDF)
6 Statements were issued for Family Development Foundation (FDF)
2 Media Invites were circulated for Family Development Foundation (FDF)
1 Interview was published for Family Development Foundation (FDF)
12 Social Media contents were made for Family Development Foundation (FDF)
33 Content Development were made for Family Development Foundation (FDF)
Total Number of clippings: 551
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 4,839,000
*Arabic Total Value of Spend 1:4 AED 19,356,000
English Total AED 2,260,500
*English Total Value of Spend 1:4 AED 9,042,000
TOTAL AED 28,398,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
