Page 208 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

9/4/24, 11:32 AM Sobha Realty & Arsenal Come Together For CSR Campaign
Commenting on the initiative, PNC Menon, Founder and Chairman, Sobha Group said, "At Sobha Realty, we
recognise the vital need to empower women and make them independent. By investing in education and
upskilling, we are not just addressing a gap but seizing a tremendous opportunity. We believe that strong
foundations today can transform lives tomorrow. By providing the next generation of women with the right
facilities and opportunities, we aim to foster the mindset needed for them to achieve success and drive socio-
economic growth globally.”

The film demonstrates that it is imperative to lay a solid foundation for the future, build legacies, and nurture
tomorrow’s leaders. It offers an inspiring glimpse into the dreams and ambitions of the next generation of
young women, illustrating how they can be empowered through opportunity and accessibility.

Through this initiative, Sobha Realty emphasises that success can be achieved by fostering positive attitudes
and values through sports. By providing these opportunities, the company aims to set the groundwork for a
bright future, ensuring that young women are prepared to become the leaders of tomorrow. The partnership
between Sobha Realty and Arsenal is another step towards making a significant change in levelling the
player field and allowing women to flourish.

"The story of our women’s team is one of inclusion and the power that inclusion can have in the pursuit of
progress. Arsenal Women started as a programme run by our community team and designed to give young
girls the opportunity to get involved in football for the first time. The programme became a professional team
that 37 years later has won 51 major trophies, broken multiple attendance records, and now calls Emirates
Stadium their main home. Our commitment to inclusion and progress never stops, and there’s always more
to do, so we’re excited to collaborate with Sobha Realty on supporting their programmes supporting young
girls across the world,” said Juliet Slot, Chief Commercial Officer, Arsenal FC.

The collaboration emphasises a groundbreaking commitment to equality in football, by providing equal
opportunities. This initiative not only champions the winning potential of female athletes but also sets a
precedent for breaking down gender barriers in the sport.

The company remains committed to investing in the education and development of young women and girls,
to help create a meaningful difference and build a better future for all.

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