Page 223 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

records, and now calls Emirates Stadium their main home. Our commitment to inclusion and
progress never stops, and there’s always more to do, so we’re excited to collaborate with Sobha
Realty on supporting their programmes supporting young girls across the world."; said Juliet Slot,
Chief Commercial Officer of Arsenal FC.

The collaboration emphasizes a groundbreaking commitment to equality in football, by providing
equal opportunities. This initiative not only champions the winning potential of female athletes but
also sets a precedent for breaking down gender barriers in the sport.

The company remains committed to investing in the education and development of young women
and girls, to help create a meaningful difference and build a better future for all.
This professional campaign titled 'The Foundation' was published in United Arab Emirates in
September, 2024. It was created for the brand: Sobha Realty, by ad agency: AKQA. This Film
medium campaign is related to the Real Estate industry and contains 1 media asset. It was
submitted 3 minutes ago.
Credits

Creative Agency: AKQA
Production Agency: Bullion Productions - Bullion Productions
Director: James Willis
DOP - Arthur Loveday

https://www.adsoftheworld.com/campaigns/the-foundation