Page 3 - Wego PR REPORT - MARCH 2026
P. 3
PR REPORT
WEGO
March 2026
1 Press Release was issued for Wego
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 296,300
*Arabic Total Value of Spend 1:6 AED 1,777,800
English Total AED 201,300
*English Total Value of Spend 1:6 AED 1,207,800
TOTAL AED 2,985,600
Total Arabic Media Reach 71,281
Total English Media Reach 45,111
Total No. of Coverage 35
*This calculation is based on the principle that editorial has six times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is six times more than paid-for advertising.
