Page 3 - FDF QUARTERLY REPORT (OCTOBER-DECEMBER 2023) - ENGLISH
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PR REPORT
Family Development Foundation
(FDF)
October - December 2023
40 Press Releases were issued for Family Development Foundation (FDF)
4 Statements were issued for Family Development Foundation (FDF)
39 Interviews were secured for Family Development Foundation (FDF)
29 Social Media contents were made for Family Development Foundation (FDF)
39 Content Development were made for Family Development Foundation (FDF)
Total Number of clippings: 716
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 7,268,100
*Arabic Total Value of Spend 1:4 AED 29,072,400
English Total AED 2,028,000
*English Total Value of Spend 1:4 AED 8,112,000
TOTAL AED 37,184,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
The report shows Family Development Foundation MEDIA PERFORMANCE during Q4 (October -
December 2023)
