Page 42 - FDF QUARTERLY REPORT (OCTOBER-DECEMBER 2023) - ENGLISH
P. 42

Press Release



               of visitors. This year, the forum will increase its capabilities to include wide array of activities
               and interactive programs such as entertainment activities, educational exhibitions, artificial
               intelligence (AI) workshops and games, to attract attendees from different professions. The
               Forum will also provide large number of stalls that will meet the demands of the visitors.





               “The fourth Abu Dhabi Family Forum seeks to combine the values of community intelligence
               and innovation, invest  in energies,  encourage community cohesion, raise awareness on
               government services, particularly digital services for families and their social conditions and
               facilitate access to them. Through these efforts, the forum will aid in developing a robust
               relationship between members of society and various government and service institutions that
               is defined by transparency, credibility, responsibility and adherence to laws,” she added.



               Furthermore, she highlighted that the fourth edition of the forum will extensively contribute to
               allowing families  to boost their  capabilities and positively cope with  future circumstances
               while retaining its stability and sense of national identity. This is in line with a vision that aims
               to develop children's skills, encourage the constructive use of their varied energy, and activate
               their role in society. Additionally, it seeks to support SMEs and entrepreneurs, restore the
               UAE's cultural heritage and  instil  a culture  of entrepreneurship  in the next generation.
               Furthermore, it seeks to empower institutions to discern the true needs of families, exchange
               best practices with affiliated organisations, and expand their offerings to support coherent
               families and a sustainable society.



               Ousha Salem Al Suwaidi, Project Manager at FDF, said: “The fourth Abu Dhabi Family
               Forum is designed on four key pillars which are, Sustainable Family, Business Leadership,
               Children of the Future, and Emirati Heritage. The forum will also include various other events.”


               Al Suwaidi highlighted the relevance of sustainable family in the next phase as well as for
               present and future social services, with an emphasis on digital and smart services that guarantee
               prompt and effective responses to families in various circumstances and help provide
               prevention,  protection and appropriate  intervention  that allows families to carry out their
               natural functions and improve their quality of life. The intention here is to highlight the leading
               role that empowered future families will play in the upcoming phase to enable families to
               strengthen its capabilities and preserve its cohesion and unity, while also enabling them to
               positively interact with the challenges they may face in light of future social changes.



               Further, she highlighted the significance of the Business Leadership as one of the key pillars
               of the UAE’s economy in its 50s, by educating families on the relevance of entrepreneurial
               thinking to achieve their objectives, improve their lives and well-being and aid in the nation’s
               economic development. She also pointed out the relevance of raising awareness on global
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