Page 16 - 7X PR REPORT JANUARY 2025

Temu and EMX Form Strategic Partnership to Elevate E-

Commerce Fulfillment in the United Arab Emirates

Introducing Sea Shipping and PUDO Services to Enhance
Affordability, Flexibility, and Convenience for UAE Shoppers

Dubai, UAE, January 29, 2025] – Temu, the direct-from-factory online marketplace, today
announced a strategic partnership with EMX, the logistics arm of 7X, to enhance e-commerce
fulfillment in the United Arab Emirates (UAE) and across the Middle East.

Under the partnership, Temu and EMX are expanding the sea shipping capability and
introducing PUDO (Pick-Up and Drop-Off) services to ensure a seamless online shopping
experience for Temu's growing customers in the region.

Sea Shipping Capability: By managing logistics based on varying shipping needs, Temu can
lower costs, ensuring customers enjoy even more affordable pricing. Expanding sea shipping
with EMX also enables comprehensive logistics coverage across all Gulf countries, improving
accessibility and delivery options for regional customers.

PUDO services: By integrating 7X’s PUDO services fulfilled by EMX, Temu provides customers
with greater delivery flexibility. With convenient pick-up and drop-off options, customers can
leave or retrieve their parcels at times and places of their convenience. This feature also
minimizes delivery failures, offering peace of mind to consumers while reducing associated
costs, all contributing to more efficient and sustainable logistics operations.

"Temu’s mission is to make quality products affordable to consumers of all walks of life. By
partnering with reliable fulfillment partners like EMX, we are able to continuously optimize
our logistics solutions, broaden product offerings and ensure a convenient and seamless
shopping experience for customers,” a Temu spokesperson said.

Since launching services in the UAE in September 2023, Temu has rapidly expanded its
footprint across the Middle East, including Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, and
Jordan. Temu offers a diverse range of products across over 200 categories, from household
essentials to electronics, catering to the unique needs of consumers in these markets.

"We are excited to partner with Temu to bring our reliable and high-quality delivery services
to its online shoppers in the UAE and beyond, driving a strategic transformation in the
regional logistics landscape. By leveraging our advanced sea shipping capabilities and
scalable PUDO services, together with Temu, we aim to redefine affordability and flexibility in
delivery operations, setting a new standard for convenience and customer satisfaction as well
as elevating the fast-growing e-commerce fulfillment for the GCC region,” said Tariq Al
Wahedi, General Manager at EMX.

The partnership is facilitated through MailAmericas. As a gold member of the Global Postal
Union (UPU) Advisory Committee, MailAmericas makes full use of its advantages in cross-
border e-commerce to facilitate connections between both parties.