Page 43 - 7X PR REPORT JANUARY 2025

1/31/25, 1:47 PM Tactics Magazine for Shopping Centers
Temu and EMX Form Strategic Partnership to Elevate

E-Commerce Fulfillment in the United Arab Emirates

Introducing Sea Shipping and PUDO Services to Enhance Affordability, Flexibility, and Convenience for UAE
Shoppers
DUBAI, UAE, Jan. 29, 2025 /PRNewswire/ -- Temu, the direct-from-factory online marketplace, today
announced a strategic partnership with EMX, the logistics arm of 7X, to enhance e-commerce fulfillment in
the United Arab Emirates (UAE) and across the Middle East.

Under the partnership, Temu and EMX are expanding the sea shipping capability and introducing PUDO (Pick-
Up and Drop-Off) services to ensure a seamless online shopping experience for Temu's growing customers in
the region.

Sea Shipping Capability: By managing logistics based on varying shipping needs, Temu can lower costs,
ensuring customers enjoy even more affordable pricing. Expanding sea shipping with EMX also enables
comprehensive logistics coverage across all Gulf countries, improving accessibility and delivery options for
regional customers.
PUDO services: By integrating 7X's PUDO services fulfilled by EMX, Temu provides customers with greater
delivery flexibility. With convenient pick-up and drop-off options, customers can leave or retrieve their parcels at
times and places of their convenience. This feature also minimizes delivery failures, offering peace of mind to
consumers while reducing associated costs, all contributing to more efficient and sustainable logistics
operations.

"Temu's mission is to make quality products affordable to consumers of all walks of life. By partnering with
reliable fulfillment partners like EMX, we are able to continuously optimize our logistics solutions, broaden
product offerings and ensure a convenient and seamless shopping experience for customers," a Temu
spokesperson said.
Since launching services in the UAE in September 2023, Temu has rapidly expanded its footprint across
the Middle East, including Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, and Jordan. Temu offers a diverse range
of products across over 200 categories, from household essentials to electronics, catering to the unique needs
of consumers in these markets.
"We are excited to partner with Temu to bring our reliable and high-quality delivery services to its online
shoppers in the UAE and beyond, driving a strategic transformation in the regional logistics landscape. By
leveraging our advanced sea shipping capabilities and scalable PUDO services, together with Temu, we aim to
redefine affordability and flexibility in delivery operations, setting a new standard for convenience and customer
satisfaction as well as elevating the fast-growing e-commerce fulfillment for the GCC region," said Tariq Al
Wahedi, General Manager at EMX.
The partnership is facilitated through MailAmericas. As a gold member of the Universal Postal Union
(UPU) Advisory Committee, MailAmericas makes full use of its advantages in cross-border e-commerce to
facilitate connections between both parties.

www.tacticsmagazine.com/landingpages/cnw-global-retail-news/?rkey=20250129EN04699&filter=5491 1/2