Page 67 - 7X PR REPORT JANUARY 2025

1/30/25, 11:13 AM Temu and EMX Form Strategic Partnership to Elevate E-Commerce Fulfillment in UAE
Temu and EMX Form Strategic Partnership to Elevate E-Commerce

Fulfillment in UAE

By Yan li January 29, 2025

Share

Temu, the direct-from-factory online marketplace, announced a strategic partnership with EMX, the logistics arm of 7X, to enhance e-commerce
fulfillment in the United Arab Emirates (UAE) and across the Middle East.

Read also – Dubai Holding Entertainment Teams Up with Trip.com Group

Under the partnership, Temu and EMX are expanding the sea shipping capability and introducing PUDO (Pick-Up and Drop-Off) services to ensure a seamless
online shopping experience for Temu’s growing customers in the region.

Read also – NBO partners with Zain Property and Adrak Developers to enhance housing opportunities

Sea Shipping Capability: By managing logistics based on varying shipping needs, Temu can lower costs, ensuring customers enjoy even more affordable pricing.
Expanding sea shipping with EMX also enables comprehensive logistics coverage across all Gulf countries, improving accessibility and delivery options for
regional customers.

PUDO services: By integrating 7X’s PUDO services fulfilled by EMX, Temu provides customers with greater delivery flexibility. With convenient pick-up and drop-
off options, customers can leave or retrieve their parcels at times and places of their convenience. This feature also minimizes delivery failures, offering peace of
mind to consumers while reducing associated costs, all contributing to more efficient and sustainable logistics operations.

“Temu’s mission is to make quality products affordable to consumers of all walks of life. By partnering with reliable fulfillment partners like EMX, we are able to
continuously optimize our logistics solutions, broaden product offerings and ensure a convenient and seamless shopping experience for customers,” a Temu
spokesperson said.

Since launching services in the UAE in September 2023, Temu has rapidly expanded its footprint across the Middle East, including Saudi Arabia, Kuwait, Qatar,
Bahrain, Oman, and Jordan. Temu offers a diverse range of products across over 200 categories, from household essentials to electronics, catering to the unique
needs of consumers in these markets.

“We are excited to partner with Temu to bring our reliable and high-quality delivery services to its online shoppers in the UAE and beyond, driving a strategic
transformation in the regional logistics landscape. By leveraging our advanced sea shipping capabilities and scalable PUDO services, together with Temu, we aim
to redefine affordability and flexibility in delivery operations, setting a new standard for convenience and customer satisfaction as well as elevating the fast-
growing e-commerce fulfillment for the GCC region,” said Tariq Al Wahedi, General Manager at EMX.

The partnership is facilitated through MailAmericas. As a gold member of the Universal Postal Union (UPU) Advisory Committee, MailAmericas makes full use of
its advantages in cross-border e-commerce to facilitate connections between both parties.

https://startuprise.org/temu-and-emx-form-strategic-partnership/ 1/2