Page 24 - SALIK PR REPORT NOVEMBER 2023

The Dubai-based company is looking to grow organically before it looks at inorganic
growth prospects.

“We are expecting growth from increased population, visitors and the number of
commuters passing through Dubai and to Dubai. We are looking at other avenues also
like digital and physical advertisement and data monetisation from traffic volume that

goes through Salik gates,” Al Haddad said.

Salik has four million cars registered in its database that use the toll gate.

“You might see some advertisement on the gate, given the technical and commercial
feasibility. We are looking at a long-term collaboration with one of the strongest
operators of advertising in the city. We approach new businesses when it suits our
DNA.”

Solar panels on toll gates

As part of its sustainability initiatives, it has exempted electric vehicles from tag prices
and also adopted a paperless strategy. It recently conducted an internal full-fledged
ESG (environmental, social and governance) strategy that will be launched very soon.

“We have installed solar panels on Jebel Ali Gates which supply 15 per cent of energy.
We intend to expand this experience to other existing gates and any other future gates,”
said Al Haddad.

https://www.khaleejtimes.com/uae/transport/dubai-are-new-salik-gates-being-planned-to-manage-
increasing-traffic