Page 3 - HIMA PR REPORT - MARCH 2025
P. 3
PR REPORT
HIMA
March 2025
1 Press Release was issued for HIMA
The Pess Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 151,900
*Arabic Total Value of Spend 1:4 AED 607,600
English Total AED 191,200
*English Total Value of Spend 1:4 AED 764,800
TOTAL AED 1,372,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
