Page 70 - WATANI AL EMARAT FOUNDATION PR REPORT - DECEMBER 2023
P. 70

12/20/23, 5:26 PM                    Dubai Culture anchors initiatives to enhance the appeal of heritage - TrendRadars



























                                             READ MORE ON GULFTODAY.AE


        Dubai Culture anchors initiatives to enhance the appeal of heritage


        Muhammad Yusuf, Features Writer

        Dubai Culture and Arts Authority (Dubai Culture) has concluded the Government Innovation Labs series, held
        at Etihad Museum, to discuss plans and ideas related to innovating new services for customers and members of
        Dubai’s public libraries, museums and heritage sites. The innovation lab discussions and sessions witnessed the
        participation of over 45 Dubai Culture employees, volunteers and customers, during which they reviewed the
        themes of the study ‘Innovating new services for customers — volunteering in the service of culture’ — the
        outcome of which was 70 specific ideas aimed at stimulating volunteerism.

        Participants in the sessions discussed the importance and role of social cultural assets in encouraging youth to
        volunteer in public libraries, museums, and heritage sites in Dubai, especially as it would raise their level of
        self-confidence, enhance their ability to communicate with others, and encourage their spirit of leadership. They
        also discussed the possibility of offering an integrated training programme to prepare certified cultural
        volunteers, launching the Distinguished Cultural Volunteer Award, and a digital platform for cultural volunteers,
        linking it with the official volunteer institutions in the country, in addition to organising the annual forum for
        cultural volunteers and designing volunteer museum competitions, among others. Ways to train young
        volunteers to meet the needs of public cultural assets were also discussed.
        The ‘Innovating new services for customers’ study included more than 170 suggestions to encourage demand
        for membership services and improving their level with the aim of enriching customers’ experience during their
        visits to the Authority’s cultural and heritage sites. Participants in the study suggested opening new Dubai
        Public Library branches in shopping malls, launching a home delivery service for books, and creating new and
        dedicated memberships for employees of the Dubai government, the federal government, the private sector,
        international institutions and others, in addition to utilising Dubai Culture’s public-private partnerships to attract
        new library members.
        They also discussed the possibilities of improving the experience of visiting museums and heritage sites by
        launching cultural memberships and cooperating with national public and private institutions as well as UAE
        embassies around the world to organise various visits to the sites, along with designing visitor journeys, and
        using modern technologies to introduce museum collections, plus others. Recommendations also included the
        importance of organising periodic innovation labs targeting customers and volunteers to benefit from the range
        of interactive sessions and workshops taking place in the labs.




      https://www.trendradars.com/h/article-313399-dubai-culture-anchors-initiatives-to-enhance-the-appeal-of-heritage/  2/4
   65   66   67   68   69   70   71   72   73   74   75