Page 3 - INTERNATIONAL SOS PR REPORT NOVEMBER 2023
P. 3
PR REPORT
International SOS
November 2023
2 Press Releases were issued for International SOS
1 Interview was secured for International SOS
1 Opinion Piece was made for International SOS
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 646,900
*Arabic Total Value of Spend 1:4 AED 2,587,600
English Total AED 417,600
*English Total Value of Spend 1:4 AED 1,670,400
TOTAL AED 4,258,000
Total Arabic Media Reach 485,755
Total English Media Reach 6,959,981
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
