Page 3 - SALIK PR REPORT DECEMBER 2024
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     PR REPORT
                                                        SALIK
                                                December 2024
                    2 Press Releases were issued for Salik
                    1 Statement was issued for Salik
                    5 Content Development were made for Salik
                    The Press Releases were sent to all local, Pan Arab English and Arabic publications.
                    TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
                       A  r  a  b  i  c     T  o  t  a  l                    A  E  D                             5,012,000
                     *Arabic Total Value of Spend 1:4                     AED                         20,048,000
                     English Total                                                       AED                              848,900
                     *English Total Value of Spend 1:4                    AED                           3,395,600
                     TOTAL                                                AED                         23,443,600
                    *This calculation is based on the principle that editorial has four times the value of paid-for
                    advertising, as surveys have proven that majority of readers tend to believe the veracity of
                    editorial is four times more than paid-for advertising.





