Page 34 - SALIK PR REPORT DECEMBER 2024

12/9/24, 11:01 AM Clean UAE Campaign reaches Dubai in its 2nd station with the participation of 8,396 volunteers
Engineer Saeed Abdul Rahim Safar, Director of the Waste Operations Department at Dubai Municipality,
stated: “Our participation in this campaign aligns with the significant environmental milestones the UAE is
celebrating this year, beginning with the announcement by His Highness Sheikh Mohammed bin Zayed Al
Nahyan, President of the UAE, 'may God protect him,' designating 2024 as the Year of Sustainability under
the theme 'Today for Tomorrow.'Dubai Municipality, represented by the Waste Operations Department, has

provided comprehensive logistical support for this initiative, reflecting its commitment to fostering
community participation in preserving the city’s cleanliness and aesthetic appeal. This effort underscores
the principle of partnership across private, governmental and civil sectors to achieve shared goals. Dubai
Municipality remains a pioneer in promoting volunteerism to serve the nation, society, and the local
environment, further enhancing the UAE’s global standing in competitiveness indicators and advancing the

United Nations Sustainable Development Goals 2030”.

He added, “This year, the Clean UAE campaign extends beyond traditional activities like cleaning public
spaces and beaches. It emphasises the individual’s role in reducing waste through reuse, while also raising
social and environmental responsibility among community members. The campaign aims to elevate
environmental awareness across all segments of society, highlighting the collective and individual
responsibilities in protecting and nurturing our environment.”

Ibrahim Haddad, Chief Executive Officer of Salik Company PJSC, said: “As a community, we all have a
shared responsibility to protect our planet and the environment. We are proud to collaborate with the
Emirates Environmental Group for the 23rd edition of the Clean UAE Campaign. This initiative perfectly

aligns with our mission to advance sustainable development and environmental conservation efforts within
the UAE. Together, we can create a better future for the generations to come.”

Ms. Al Mar’ashi extended her deepest appreciation to the campaign's main sponsors, McDonald’s UAE, for
their exceptional support and invaluable partnership to the Clean UAE since its inception in 2002. She also
expressed her delight at the joining of Salik as a main sponsor this year.

Ms. Al Mar’ashi gave due recognition to the important contributions of the supporting sponsors—Abu Dhabi
Terminals, CANPACK Middle East, Dubai Investments and Farnek—as well as the supporting entities,

including Abela & Co., Almarai, Aster DM Healthcare, Byrne Equipment Rental, Del Monte, Fujairah Plastic
Factories and Oasis Water. Her heartfelt thanks also went to the CSR partner, the Arabia CSR Network, for
playing a critical role in the success of the campaign. Additionally, she expressed gratitude for the
collaboration with the Dubai Department of Economy & Tourism and Dubai Sustainable Tourism for their
support.

She concluded, “At EEG, we firmly believe that fostering a sense of responsibility across all sectors of the
society will accelerate our nation’s journey towards a circular economy and pave the way for climate
neutrality. Together, we can make a meaningful impact and ensure a sustainable future for generations to

come.”

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