Page 188 - 7X PR REPORT JULY 2024_Neat

7/22/24, 10:32 AM Rebranding success in logistics
Success stories: Rebranding in Middle Eastern logistics

We explore how major logistics companies like 7X and Noatum Logistics have successfully rebranded

by Ryan Harmon July 19, 2024 11:35 AM GST SHARE

The importance of a strong brand identity cannot be overstated in the logistics
industry. For companies operating in the Middle East, where the market is both highly
competitive and strategically crucial, rebranding has emerged as a powerful tool to

drive growth, enhance customer loyalty, and solidify market presence.

Rebranding is a strategic move that can redefine a company’s mission, values, and
market perception. As the region expands its logistical capabilities, several notable

companies have successfully navigated the complex rebranding process, demonstrating
its value and impact.

https://www.logisticsmiddleeast.com/logistics/success-stories-rebranding-in-middle-eastern-logistics 1/4