Page 21 - MAJRA PR REPORT APRIL 2025

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4/30/25, 9:30 AM Majra – National CSR Fund reviews key community initiatives and approves new frameworks to enhance corporate social responsi…
H.E. Mubarak Al Nakhi said, “Inspired by the insightful vision of the UAE’s wise leadership and in accordance with their
forward-looking directives, we are creating a roadmap to build a more sustainable and prosperous future by
strengthening the private sector’s corporate social responsibility framework. We also hope to enhance sustainable
impact and expand the participation of private sector institutions in light of global changes and best international
practices, further building upon the achievements of Majra’s key initiatives like ‘Impact Seal’, ‘MAJRA Council’, and
‘Impact Index’.

Sarah Shaw, CEO of Majra, said: “Majra is responsible for providing the necessary frameworks and enablers to enhance
the contribution of the private sector in shaping the UAE’s sustainable future, while embedding social responsibility and
sustainable impact as cornerstones of the institutional work system. Furthermore, we remain steadfast in our efforts to
establish a robust foundation for collaborations, and sustainable impact, by supporting the approved projects and
activating the reference frameworks specified under the impact index.”

The committee further reviewed updates to the Sustainable Impact Challenge, including the integration of the Majra
Entity Portal and the launch of new award categories within the challenge. These updates aim at expanding outreach
and encouraging broader participation from businesses and organisations across the UAE in this challenge, which was
launched during the fourth edition of Investopia 2025.

The meeting also reviewed the roadmap of the Impact Index, a national benchmarking tool designed to measure CSR,
ESG, and sustainability performance in the private sector. It also facilitates data collection, in line with national and
international frameworks, such as the SDGs, Dow Jones Sustainability Index, and MSCI. Currently, Majra is preparing
the first report, set to be released in early 2026, in collaboration with the Federal Competitiveness and Statistics
Centre, as well as other international organisations.

At the end of the meeting, committee members reaffirmed their commitment to advancing Majra’s strategic vision by
endorsing mechanisms that promote transparency, inclusivity, and long-term impact across all initiatives and
programmes.